George Michael was trying to free himself from the shackles of Sony, which was his record label at the time. They created an image for him to promote his Faith album, and Michael was now trying to distance himself from it. In the video, all the Faith trademarks explode: the jacket, the jukebox, the guitar. Michael was the victim of a Saturday Night Live skit mocking the video.
The "'90" added to the end of the title is to prevent confusion with a hit by Michael's former band Wham!, also titled "Freedom". "Freedom '90" peaked number 28 on the UK Singles Chart, but was a major success on the US Billboard Hot 100, reaching number 8 and selling over 500,000 copies to earn a Gold certification from the RIAA.
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