The word vogue was very fashionable in 1990. "Vogueing" was a dance craze popular in the gay community where dancers used elaborate hand gestures and frequently stopped to pose. This song brought the dance style to the mainstream and solidified Madonna's standing as an icon in the gay community.
The music video was directed by David Fincher, who directed Alien 3. It was shot in black-and-white and takes stylistic inspiration from the 1920s and 1930s. Madonna and her dancers can be seen voguing to different choreographed moves. The video has been ranked as one of the greatest of all times in different critic lists and polls and won three awards at the 1990 MTV Video Music Awards out of a total of nine nominations.
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